All you social media gurus out there would do well to watch this video. Again. And again. Maybe take some notes too, because these guys totally owned when it came to sorting out an 8-year-old girl’s birthday party. They had a strategy, let hype build organically, and targeted the right people. Her friends. And then there was one final flourish, a moment of genius. A moment of history. Now make Steven Fry proud and dump those comments bro’!