Ever wondered how it feels to be moments away from stepping onto the stage and performing in front of a roaring crowd? Sony is inviting you to immerse yourself in this electrifying atmosphere. Enjoy a multi-dimensional journey featuring a seamless mix of fast-paced imagery, combining photography and ground breaking three dimensional sound. Grab your headphones and join this exciting audio-visual journey created using 3-Dimensional sound – technically known as binaural – that will make you experience rock stardom.

Want to know how this was done? Meet the men behind the magic. The sound designer is a world leading expert in binaural sound, Nick Ryan. He is a multi-award winning sound designer and audio media specialist widely recognised as the world’s leading binaural sound expert, and was in charge of designing and recording the binaural soundscape for this project.

This piece was produced by employing the technique of binaural sound, where sound is recorded using two microphones arranged in the same distance as human ears are apart, to create a sensation where the listener hears like they were actually in the room with the performers or instruments or sounds they are hearing.

The sound designer in this project used ‘dummy head recording’, where a mannequin head is fitted with microphones in each ear, to record the sounds you hear in the piece. A binaural recording is intended for replay using headphones and will not translate properly over stereo speakers.

This year alone he has created binaural campaigns for Nike, launched a real time 3D audio iPhone game with no video and interpreted a novel into an audiobook – www.nickryanmusic.com

Complementing Nick’s sound design is photographer Andrew Scriven, who was a finalist in the SWPA 2011 Open category and was chosen to take part in this project because of his attention to detail and consideration he puts into every shot. He is British and previously worked as an Analyst in the city of London.

He gave up his job to pursue his dream of becoming a photographer and recently took a 12 month journey around the world which took him to Antarctica, on-board a 3 mast tea clipper where he captured the photos which lead to him being a finalist in SWPA. www.andrewscriven.co.uk

For more information about how you can start using this amazing technology check out this information pack and see how it is all done.

If you’re one of the many addicts who suffers from the ‘Blackberry Thumb’, or a cat on the next stage of it’s supreme evolution (and waiting to develop opposable thumbs) then this gadget’s at the top of your ‘Must-Have’ list. It has more tricks up it’s sleeve than a crooked politician and aside from doing all the stuff (and more, thank you Flash) that an iPad can perform, it comes with a demonstrator who will break his own fingers just to show you how much he believes in it. Ouch.

With the new iPad 2 Apple will once again change the world. By making us all lust after something we don’t really need and can’t really afford. Technology we didn’t know we needed until all our friends and fellow human beings who sit opposite us on the bus had it and then made you realise if you don’t get one you’ll no longer feel the need to wake up each morning.

So, it now seems the iPad is the musical instrument du jour for the discerning pop star about town. And playing live? Forget using a stage, that was so 1998. Now it’s all about an impromptu gig at your local mobile phone retailer, preferably you have a friend who works there and can grant you access to the iPad store cupboard. More street than concrete!

A soul made from the tears of clowns and the pain of life lived in a dumpster. This man has no soul, he just has the hate of mankind resting on his muscular shoulders. Some of us live in the gutter but look to the stars, others live in the stars and look to the gutter. Boxing’s a great sport but homeless people beating each other up in a car park for food is a better sport. Get that on HBO.

When the arrival of a new type of blockbusting movie comes an exciting challenge to the bootleggers to push the envelope & illegally capture the wonder of James Cameron’s film making. The scope of this project was so massive that new techniques had to be deployed to to film it – Unsurpassed genius at work – LMAO!

A great promo for the Whiley / Ronson tune Cash in my Pocket. It points the way forwards for all those city fuckheads who are single handedly (OK, maybe those cunt politicians helped out an awful lot) responsible for landing us in this terrible economic mess by forcing us, often at knifepoint, to max out our credit cards buying garbage and to mortgage ourselves into the next century on some crummy 4 bedroom house in Basildon that’s now worth fucking jack. Cunts.

Hot on the heels of the Diesel SFW porn thing from a few days ago comes this hilariously gross pr0no promo for . It’s creative, daring and different and based on the very funny premise that fat people actually have sex! Can you imagine? Eeewwwwwwwwwwwwwwwww.

Yeah, OK, I s’pose you could argue that this meme-in-the-making is offensive to our friends in the homosexual community, and will quickly become a playground insult. But it’s fucking funny and anyway, YOUGAY is the name of a restaurant in Vietnam so it’s OK.