OK, OK, this has been kicking around for several weeks and all you hardcore mofos have already seen it. Well there you go. What you didn’t know, however, is why Hasselhoff is so damn popular over there in Germany. Here’s why: because he is one of them!!! Of course he is – the haircut, the hairy chest, the cheesiness and awful music, the Teutonic self-belief, and above all, the stupid car.