Ikea Commercial

This ad is a tad perplexing. It appears to be suggesting that we be ashamed of our bodies, to the extent that even beautiful women should always hide them away. But there are some intriguing details. For instance the lovely lady sleeps in her underwear – surely unhygenic. Perhaps the message is that if you are going to cultivate revolting and unsanitary habits, do it in the privacy of your own home, and not in front of the children.

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