A very funny ad, the premise of which is that John West employees have to go steal tuna from sharks in order to pack it into cans. I then buy the cans from supermarkets as convenient food for a diving trip. I put it in a plastic bag, nailed to a tree, a sensible distance from the submarine, in case sharks are attracted by the smell. When I go look in the morning some damned thieving shark has made off with the bag and all my tuna, so you kind of have to wonder what’s the point of it all…


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