Giving anything away about this ad will ruin the effect, and here in the UK it hasn’t aired yet. Suffice to say it’s part of a series which was getting a tad tired, but this brings a breath of fresh air. The self referential angle is clever and it’s well executed. Impressive.
Of course, that’s not going to make me go out and consume their product which is bland and uninspiring. Great ad though. 1 out of 2 ain’t bad.