The ad where the geek at the beach gets the better of three babes. Without wanting to give too much away for those who haven’t seen it, they get more than they bargained for when they flash their snatches at him. The interesting thing about ads like this is how transparent they are. The brief for this was so obviously use sex and humour. And OK – so they did, and not without a degree of imagination, but it’s still so damned blatant.