ESPN’s World Cup Ad Showcases the Unifying Effect of the Soccer Tournament

Brazil

Shouldn’t you be at work? That’s going to be the question to answer when the 2014 FIFA World Cup kicks off in a few weeks in Brazil—as people across the globe throw sickies and make up all kinds of excuses to their boss/partner/friends they were supposed to meet so they can watch their team play.

But don’t feel too bad about it, because if they’re not interested in watching the World Cup and would rather be doing something else, then they deserve to be stood up or lied to. Because ESPN’s right, the world should only really be working on one time zone.

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