This is Why the Gold Apple Watch Costs $10,000

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If you were wondering why anyone, anywhere, would want to pay $10,000 for a watch, then you need look no further than this parody video from College Humor, which sees Jony Ive and Tim Cook explain the feature that makes the gold version of the new Apple Watch worth so much money.

And that feature is to show how stupidly wealthy you are and basically what a douche you are too.

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