If you ever wondered what the future of technology might look like filmmaker and designer Keiichi Matsuda has done a good job of imagining it—albeit one that is a little exaggerated. So much so that it’s become a nightmare of virtual screens and adverts that pop up everywhere, relentlessly prodding you with chatbots and games.

Matsuda is also designing augmented reality systems for a startup company, so is in the unique position of both designing and critiquing our digital future.

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