OK Go’s ‘The One Moment’ is a Blink and You’ll Miss it Music Video
They may make mediocre music, but OK Go’s music videos are spectacular—their latest one called ‘The One Moment’ follows in this tradition but is all over in just 4.2 seconds. So it has to be watched in super slow mo to, not only allow a song to actually accompany it, but also to see what the craziness was you just witnessed. It was all shot in real time too as buckets of paint explode, balloons pop, and guitars shatter. And it took a LOT of planning.
“We’re always trying something that is just on the edge of possible,” explains Damian Kulash, the band’s frontman and director of the vid. “If the line of what’s possible is just this hairline thing, we’re just trying to inch over it just for like, three minutes and then we come back.”
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