The Hidden War Over Grocery Shelf Space
Amongst the shelves of the supermarket a hidden war is being waged, a war for shelf space—it comes down to what’s called ’slotting fees’ which are fees that manufacturers pay to retailers to get themselves on the shelves. Launching a new product onto the shelves of a supermarket can cost millions, and these fees are what shape what supermarkets sell and so the nation’s diets.
All this is done long before you’ve set foot in the store to decide (or think you are) what you want for dinner.
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