Avril Lavigne’s New Music Video is a Real Test of Stamina

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The warning’s in the song title really. Anything called “Hello Kitty” was always going to be pure ear-bleed for anyone over the age of 13, but it’s not just the music that will teach you how to hate, the video itself is all kinds of terrible (so terrible in fact, it looks like Vevo have pulled the video from both their YouTube and Vimeo pages). The colors, the appropriation of J-Pop, the weird juxtapositions.

It’s one saving grace is that at least Avril looks like she’s having a good time, but unless you’re so drunk or high you can’t even remember your own name, you certainly won’t be having anything like a good time while watching this.

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