Eli Pariser: Beware online “filter bubbles”


Those godforsaken algorithms!! Narrowing our online searches so we get trapped in “filter bubbles” that are created as Facebook, Google and loads of other companies tailor the results to what they think you want to see. So everything becomes personalised and we all get trapped in our own reality tunnels. What to do? Smash the algorithms, start an uprising, stop Skynet?

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