Inside Japan’s Tricked-Out DIY Disco Truck Culture


Driving down a highway in Japan can be an intriguing experience, especially if you came across the tricked-out vehicles from their DIY truck culture. The subculture is called dekotora and it’s where long-haul drivers add custom graphics, lights and swag to their vehicles on an insane level. And it’s not cheap, some dekotora customizations cost up to $100,000.

But it’s worth it to them, because many of these dedicated DIY designers see their vehicles as spiritual extensions of their identity.

Share Tweet React
Like Us On FB