Denmark Fights Low Birth Rate With Bizarre PSA Promoting Baby-Making


‘Do It For Mom!’ That’s the title of this weird Danish PSA which is fighting against Denmark’s low birth rate by targeting grandparents and encouraing them to get involved. Not literally, that would be awkward, as the video notes, but they can help in other ways.

Send your child on an “active holiday” it says, so they come back having sewn the seeds of a futue grandchild.

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