It’s dangerous territory when you get into role playing, you can unleash all kinds of skeletons from the closet. But more importantly than that, you have to do it right. Don’t just put in some half-assed effort, act like you were going for the Oscar, like you were up against Tom Hanks and Sean Penn planning a conjoined twin cripple–and you want to win! And lastly, don’t forget brand placement. Seriously.